Is Your Website Turning Away Clients?
- Jaimie Killen
- Jun 18
- 3 min read
Updated: Jul 2
5 THINGS TO CHECK TODAY.
Your website is often the first impression of your business. What do you want it to say about you? If your site is not clear, clean, and easy to navigate, you are losing clients before they even have a chance to find out what you offer. A quickly frustrated person will leave your site within FIVE SECONDS if they cannot find what they are looking for.
Here are 5 things you can check today to make sure your site is working for you.
IS IT CLEAR WHAT YOU DO? (within 5 seconds)
The issue: Clients land on your page and aren't clear what you offer. They are gone within seconds.
What to Check: Make sure your titles/headlines/photos & imagery clearly showcase what you do, and who your audience is.
The Fix: Create clear messaging. IE: "Dog Grooming Services in Nelson, B.C."
DOES YOUR SITE HAVE A CLEAR CALL TO ACTION?
The issue: If there aren't clear instructions, or prompts to click/scroll/contact, etc. your audience won't take action.
What to Check: Do you have buttons, links, headlines, or graphics that encourage clients to take action? EI. "Book a Call" or "Get a Free Quote".
The Fix: Every page should guide your visitors with a clear and easy to understand call to action. Have a friend, or parent, test this for you. Do they know where to click?
ARE YOUR IMAGES AND BRANDING PROFESSIONAL?
The issue: The HARD TRUTH is this: Amateur visuals signal amateur service! If you want people to take your business seriously, investing in professional branding services is a must.
What to Check: Are your images high-quality & high-resolution? If you don't understand media files & photography standards, the answer is likely no. Are your fonts/colours/spacing consistent throughout your site? If you are DIY-ing this, the answer is also, likely, no.
The Fix: Stop spending your time going nowhere. When your car breaks down and you don't have the skills to fix it, you hire a professional. Investing in your business is the same as investing in the vehicle you drive every day - when it runs smoothly, so do you! Branding & Design are investments that will last your business for years to come.
IS YOUR SITE MOBILE-FRIENDLY?
The issue: Did you know that over 60% of users browse on cell phones? If your site is cluttered, broken, or misaligned, your potential clients are not sticking around to find out more about your business.
What to Check: Open your website on your phone. Do the buttons work? Is the font legible? Do your graphics & photos fit the screen? Mobile users expect speed & simplicity.
The Fix: Use the mobile editor of your website to adjust & resolve these issues. Not sure how? Hire a web designer and save yourself the stress and hassle of struggling to figure it out on your own.
IS YOUR SITE SLOW OR OUTDATED?
The issue: Slow & outdated websites frustrate visitors and make your business look neglected.
What to Check: Does your website take longer than 3 seconds to load? When was your most recent update?
The Fix: Limit unnecessary content. Check image sizes. Still not working? Contact a professional to troubleshoot your site. Modern sites keep visitors engaged and build trust.

NEED HELP GETTING YOUR SITE LOOKING SHARP AND READY TO CAPTURE CLIENTS?

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